Do you know how vulnerable a Moving company is without a dedicated team for research and development? or how difficult it is finding a new market pulse and opportunities for improvement.
The market is developing with new technology every day. You could easily say that a company without an R&D team is equivalent to someone who is blind. You need to be a company with a vision.
It would be extremely difficult to succeed, don’t you think so?
That’s why we believe that the 1st practical thing to do once a moving company has established themselves, is to build a business development division, where the directors’ practice and hire employees to do research and development.
It involves pursuing opportunities that allow your business to grow, identifying new strategies, ideas, prospects, and converting more leads into promising customers. Business development is much more than sales and marketing. In traditional business, a big chunk of the profit would be taken away by sales and marketing. The salaries and benefits to the sales team may not be much compared to the amount of money you spend in advertising and print media.
Although business development is always related to sales and marketing, it’s important to note what makes them different.
If you are a domestic or International mover, how would you know who is planning to move? It doesn’t matter how dynamic and aggressive your sales team would be, but it will be hard to find actual customers, today you can schedule, AdWords, carry out a social media campaign and so on… For every marketing campaign your company needs a dedicated online marketing team to set, follow the campaign, plan the CPC, budget, bidding etc.
That won’t be enough but finding the competitive rates for shipping, adding profit, preparing and timely quoting the customer will be more beneficial, this requires more staff, to follow up on operations, updating customers etc.…
You cannot keep your customers in the dark! Imagine your customer is on the other side of the world and after you close your office and your team goes home, your customer wakes up and calls you, the telephone rings but no one is there to answer. Perhaps the customer could call on a mobile phone but what assurance does he have that his call will be answered? Even if the employee picks the call, could he give your customer an adequate answer since he is not in front of a computer? Even if the customer calls you directly, you will also be helpless to answer the client. Whatever your answer may be, your customer will end up being unsatisfied.
All of the above will slowly ruin your reputation, an unsatisfied customer will rate negative and place a bad review about your Moving company. which will surely damage the growth of your moving business.
To come out from all these issues and run a business with limited staff and less money we have developed a 6 dimensions program.
To know more about our 6D program contact us now
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